Typology Targeting
Use well-founded market research data for location based targeting
Use reliable market and location data in mobile marketing with mobalo
The Intelligent Grid converts the target group models of leading market research companies in just three steps, so that you can reach your desired target group through mobile ads with no scatter loss.
By converting the Sinus-Milieus into a mobile communication channel, you will reach precisely the target group whose pattern of living corresponds with your advertisement. Target groups can therefore be divided into different Milieus (types).
For example, you can address an advert for sports cars to the Performer Milieu, to which 8% of the German population belong.
The microm Limbic Types segment the German population into seven personality structures to enable you to optimally address your desired target group through geofencing.
For example, you can address a restaurant advert to the Hedonist segment, which is generally orientated towards fun and adventure, and interested in going to restaurants.
Combine the Sinus and Limbic Types data with Best for Planning, the most comprehensive market study in Germany. By doing so, you can select from 300 interest features in your target group, for instance.
For example, when advertising a family holiday, you can approach the target group whose interest features correspond with a fitting mobile advertisement.
By converting the Sinus-Geo-Milieus into a mobile communication channel, you will reach precisely the target group whose pattern of living corresponds to your advertisement. Target groups can therefore be divided into different Milieus (types).
For example, you can address an advert for a sports car to the Performer Milieu, to which 8% of the German population belong.
The microm Limbic Types segment the German population into seven personality structures to enable you to optimally address your desired target group through geofencing.
For example, you can address a restaurant advert to the Hedonist segment, which is generally orientated towards fun and adventure, and interested in going to restaurants.
Combine the Sinus Geo Milieus and microm Limbic Types data with Geo B4P, the most comprehensive market study in Germany. By doing so, you can select from 300 interest features in your target group, for instance.
For example, when advertising a family holiday, you can approach the target group whose interest features correspond with a fitting mobile advertisement.
Target group planning
with the mobalo Intelligent Grid
1. Target group definition:
A: You are already using Map Chart:
There, you compile your target group, transfer the target group information with just a few clicks to mobalo and use the selected target group directly for your mobile campaign.
B:You are not using Map Chart:
You simply send us your plan with Sinus-Geo-Milieus and microm Limbic Types or Geo B4P.
2.Conversion:
Conversion of the desired target group into mobile touchpoints with our Intelligent Grid
3.Takeover:
Takeover in the DSP and dissemination of the campaigns at the mobalo Target Touchpoint
Typology Targeting with Geo-Milieus
Many target groups can be integrated into Sinus-Milieu groups.Tell us your desired Milieu group or the Limbic Type. With the microm integration of the mobalo Intelligent Grid, we develop precise geo-targeting based on your wishes.
Benefits of Typology Targeting at a glance:
- Targeting on competitor locations
- Efficient use of budget, through a data supported targeting of target group model
- Reduction of scatter loss
Use case: Gastronomy
You organise various events such as cooking courses.Can you name your target group specifically and its preferences? This information can be ideally used with a combination of the Milieu type and the mobalo Intelligent Grid to create a precise geo-targeting system. For example, with mobalo you can approach hedonists, who are fun and adventure orientated, with targeted, suitable mobile advertising.
“Have fun and learn something new with cooking courses by ‘Eatiano’!”
Use case: Fitness studio
A study has shown that a large portion of your customers belong to the “Performer” group.In order to use this information, you give mobalo the task of approaching this target group in the relevant cities via mobile marketing.
“Optimise your intellectual performance with fitness training!”
Use case: Telecommunications
You would like to approach your target group in the Sinus “Expeditive” Milieu, which is said to have good digital technology skills and be interested in new products. mobalo enables you to reach your target group in a mobile and targeted manner.
“Pre-order the new iPhone now and have it in your hands on Release Day!”
Typology Targeting with Best4Planning
Have you already created a target group with Best4Planning and would you now like to reach it with geo-advertising?Tell us your target group combination and the mobalo Intelligent Grid will draft a targeting system based on its Best4Planning integration.
Use case: Gastronomy
You have included another category in your offer, such as a range of vegetarian dishes.With Geo B4P, you can define your target group with the corresponding interest features. mobalo will then develop the right targeting for you, so that your target group will be approached locally and specifically with in-app advertisements.
“Enjoy vegan and & vegetarian food with our green dishes of the month!”
Use case: Fitness studio
The target group for your supplements sales is already planned with Best4Planning.Now you would like to reach people who are interested in sport and fitness drinks via geo-targeting, and you contact mobalo.
“Optimise your sports success with LuxNutrition.”
Use case: Telecommunications
You have special offers for so-called “heavy users”. You have already defined your target group with Geo B4P and you would now like to approach them locally. mobalo will work with you to draft an optimal targeting system to increase your success.
“Do you need more speed?Get a 500Mbit fibre optic connection.”