Geomedia
using your address list
on the competition’s premises
from your PoS
Location-based advertising
an important part of online marketing
Gain customers in the desired target area with precise, local in-app advertising.
Today, mobile users spend more than two hours per day on their smart phones or tablets. Users spend 80% of this time using mobile apps. It is therefore not surprising that mobile end devices have overtaken desktops and laptops as the world’s most widely used tool. It is no longer enough to invest one’s advertising budget in desktop campaigns – you can reach over half of your customers mobile! Studies show that users accept mobile advertisement campaigns if they are relevant.
With the geo-targeting products by mobalo, you can increase the relevance of your advertisement campaigns thanks to the consideration of market data, demographics, environmental influences and the situation.
Use local mobile banner ads to present your offer and approach new customers!
Experience the diverse application opportunities
of Geomedia.
Perfect banner ad campaigns with targeted measures suitable for your marketing objectives.
Choose one of the following Geomedia solutions:
Geo Conquesting
Advertise directly at competitors’ points of sale. Gain customers directly on the competition’s premises!
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Geo Addresses
Geo-marketing based on a database of addresses supplied by the advertiser. Advertisement where your customers live!
Find out more
Typology Targeting
Integrate the data from providers such as Best4Planning and microm into your geo-targeting by mobalo!
Find out more
Postcode Targeting
Address your target group accurately using their postcodes. Neighbourhood advertisement? No problem!
Find out more
Point of Interest Targeting
Do you know what points of interest your target group can be found at the most? Advertise there directly!
Find out more
Point of Sale Targeting
Do you have one or more businesses for which geo-advertisement should be used? Advertisement at POS!
Find out more
Out of Home Enhancer
Reinforce your “classic” advertising measures. Thanks to enhancing, precise geo-targeting by mobalo!
Find out more
Geo Conquesting
Advertise directly at competitors’ points of sale. Gain customers directly on the competition’s premises!
Find out more
Geo Addresses
Geo-marketing based on a database of addresses supplied by the advertiser. Advertisement where your customers live!
Find out more
Postcode Targeting
Address your target group accurately using their postcodes. Neighbourhood advertisement? No problem!
Find out more
Point of Interest Targeting
Do you know what points of interest your target group can be found at the most? Advertise there directly!
Find out more
Point of Sale Targeting
Do you have one or more businesses for which geo-advertisement should be used? Advertisement at POS!
Find out more
Out of Home Enhancer
Reinforce your “classic” advertising measures. Thanks to enhancing, precise geo-targeting by mobalo!
Find out more
Typology Targeting
Integrate the data from providers such as Best4Planning and microm into your geo-targeting by mobalo!
Find out moreAdvertisement on smart phones
With in-app advertisement, you can gain new customers on-site, quickly and conveniently.
The benefits of mobalo geo-targeting for you at a glance:
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At the right place
With the various geo-targeting solutions, there is an approach for any situation to generate optimal results.
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Full transparency
With our extensive reports, you will see when exactly your impressions were delivered. In addition, you will receive the relevant KPIs.
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In over 10,000 apps
Maximum reach in the selected radius Only with geo-targeting by mobalo will you be able to reach your potential customers locally in countless apps.
The certain difference
We have the latest geo-marketing technology ready for you! Unlike inaccurately distributed adverts on Facebook and Google, we ensure attention via precise localisation: Your customers will see your advertisement message directly on-site!
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| Regional advertisement | ||||
| Measurability | ||||
| Easy to set up | ||||
| Privacy protected | ||||
| Most precise localisation |
Frequently asked questions about Geomedia
Advertisement with Geomedia has been developed for agencies, media consultants and companies.
Geomedia is when the focus is placed on static location data such as addresses or Sinus-Milieus. However, Geolytics™ is much deeper and provides high-quality results based on elaborate monitoring and data analysis.
mobalo’s Geomedia is extremely precise. Thanks to our Intelligent Grid, target group models of leading market research companies can be converted into unparalleled, high-quality geodata.
A mobile advertisement campaign can be enriched with target group information from microm, Best4Planning and Sinus-Geo-Milieus.
mobalo works with the “arcgis” geo-information system software products by Esri.
Yes, the Intelligent Grid by mobalo can convert these databases into geo-shapes. Therefore, you can carry out mobile advertisement measures specifically at these geo-locations.
The Intelligent Grid by mobalo will transform your Sinus-Milieu in just a few steps into geodata and advertise specifically at key locations of your target group.
The Intelligent Grid by mobalo uses this target group data to automatically develop a geomedia-targeting plan.
You have a target group, such as a Sinus Milieu (Performer). The Intelligent Grid by mobalo turns this target group into precise geo-information. Using the information generated, a mobile programmatic advertising campaign is then carried out.
Have we still not answered your question?
Contact us!